Your website is quite literally you brand’s resume and the first point of contact that most companies get with their potential customers. Your website is the face of the company, and it is crucial to make a positive first impression. The old saying goes “You never get a second chance to make a first impression,” couldn’t be truer in today’s market. Let’s dive a little deeper to learn more about why it’s extremely important to ensure that your website doesn’t contain a single misspelling.
Lost Revenue
Believe it! Don’t ever underestimate the power of a typo. A single letter, in this case an “s,” bankrupted a 124-year old family business. To sum up the article; In February 2009, Companies House, the UK government’s registrar of companies, mistakenly recorded Taylor & Sons as having gone bankrupt, instead of Taylor & Son. Although the error was rectified three days later, the damage had already been done. The false information had been disseminated to other organizations, including credit lenders, who were reluctant to provide financial support to a company listed as being in liquidation. The company lost credibility among its suppliers, leading to a loss of business opportunities. Its major client, Tata Steel, terminated its contract, which was worth £400,000 a month. Ouch!
Poor Credibility
Websites act as your companies resume. If a job candidate hands you a resume with a misspelled word on it most hiring managers would throw it in the garbage because it creates the appearance that little care was taken and all credibility is lost. The same exact thing happens when folks visit your website. Put yourself in the users’ shoes. If an organization can’t take the time to proof their own website, how can they be trusted to deliver quality products or services? If your selling education, where you run a website for a College, University, Elementary School, or own a product company that sells education it has nearly double the impact. You are telling the prospect that we can educate you on XYZ but we can’t spell. Kind of hypocritical, right? Don’t lose the trust of your prospect or customer. Double check and proof read everything before going live.
Lower Search Engine Rankings
Search engine algorithms like Google are designed to prove the best results to users. The quality of the content that’s on your website plays a role into their algorithm. Imagine Google sending you to a site with broken links and misspelled words. As a consumer, you wouldn’t be too happy about that so it’s in their best interest to vet the all sites for quality. In addition, if you’re misspelling keywords you won’t be indexed. For example, if you want your website to rank high for water bottles but are spelling it as water botle, there’s no way you’ll rank for that term. Don’t make it difficult for consumers to find your website with misspellings.
